Dave Anqii Website Draft

http://awatt1995.wix.com/daveanqii

Here is the first draft of the website for Dave anqii, follow the link to see the published preview.

Music Video Edit

Here is my first go at a Music edit to 'Never Be Alone', it was a small project that focused around practising shot types and using multi-clipping in final cut.

Press Complaint

Upheld: Adjudication - A woman v The Sun

This is an example of an upheld complaint against theSun, The Sun has published an article on 'The Woman's' Brother whom of which was convicted of a high profile murder and detailed her with her full name. She claimed the sun had breached Clause 9, the Adjudication found that the Sun had broken Clause 9 which states that "relatives or friends of persons convicted or accused of crime should not generally be identified without their consent, unless they are genuinely relevant to the story"

 Not Upheld: Gary & Danielle Lineker v The Sun

This complaint was from Gary & Danielle Lineker against the Sun that they had harassed and breached privacy. The article was all around Gary Lineker leaving Twitter and the paper suspected it was due to other allegations made and wanted to follow it up. They made contact with Gary, his agent and family but it was not upheld as they did not break privacy and only contacted each individual once therefore it was not classed as harassment and was not upheld.

Theorists

Frankfurt School, Hyperdermic Needle:

'The Hypodermic Needle Theory suggests that the media ‘injects’ its messages straight into the audience with suggestions designed to trigger a specific desired response. The theory states the audience is entirely passive and is immediately affected by the media’s messages, as the Media’s hold over the public is so intense that the public is essentially unable to escape from its influence.'

From: http://keyconceptsc1.wordpress.com/2011/11/07/hypodermic-needle-model-tied-to-the-frankfurt-school/

Laura Mulvey:

Mulvey suggests that the audience view the films in two ways: voyeuristically and fetishistically. As audiences watch films without being watched by the characters they become onlookers of their lives. Therefore they become voyeurs of the people on screen. This can lead to two effects: objectification and narcissistic identification. Voyeurism involves turning the represented figure into a fetish so it becomes increasingly beautiful but more objectified.

From: http://mixsoph.blogspot.co.uk/2008/11/gaze-is-feminist-theory-developed-to.html

Andrew Goodwin:

4. Star-In-Text (Goodwin): puts the star as the focus of the video, emphasis the stars persona (Madonna)

5. Music videos demonstrate genre characteristics (rock in rock videos)

6. Relationship between lyrics and video + Relationship between music and visual 

7. Demands of the record label will include the need for lots of closes up of the artists etc..

8. Frequent reference to notion of looking (screens working screens, tvs, magazines etc) voyeuristic treatment of the female body 

9. Often intertextual reference to films, TV etc..

10. They are 'hyper-real', 'reality' and visual experience (jumbled)

Intertextiality

Charlotte Hatherley - Bastardo

We think that 'The Midnight Dogs' would be a good act to perform before Charlotte at a concert, this is because they cover the same genre.

https://myspace.com/themidnightdogs/music/songs

Radiohead - No surprises

Radiohead - No Surprises

Conceptual 

Lyrics and music relate.

All in one shot.
Lights flashing with the music
Lyrics backwards so he read them
Drowning in his sorrows - helplessness, human life is fragile
Reincarnation, going back to the beginning.
Self-Reflective

Breaking or re-enforcing conventions - breaking conventions as it is about suicide, carbon monoxide, lethal in certain does

Concept and music - The concept is being trapped, committing suicide, resembling life. slow pace and aery music.

Image - Depressive and emotional image, designed to attract a mature audience.

“self-reflective” - reflective on his life, reflection on his face, watching his life flash before his eyes. suicidal reflection, looking back on his life.

Notion of looking - Goodwin, we are looking through the glass at him. focusing on the star - Star in text - Hyper real.

Full Storyboard

Mind Map ideas for Music Video

Chosen Song 'Never Be Alone'

Artist Research 1 : Dave Anqii Social Media

Dave has a strong social media base, he currently has around 4000 likes, subscribers and followers which is a good fan base for the genre but his youtube page is where his strength is, clocking in over 500,000 views.

Artist Research 1 : Dave Anqii Bio

Davor Simonovic AKA (Dave Anqii) that his real name is the young Swedish house producer. Dave Anqii was born in 1995, coming from Serbia, Belgrade, but was born in Sweden. He started producing in 2002 and continues apparently to come! Dave Anqii says he makes music for his fans out there who really like what he does. Anqii says, All I'm trying to do - in my DJing, my production - is about sharing feelings. When I make music in the studio that's all I'm looking for. That is what matters most.In early 2002, I held on with (Hardstyle / Techno / Reggaeton and (Break Beat). In 2006, I started then with the House / Electronic music.Dave felt that hardstyle was not quite what he wanted! When he was listening to House music every day, He started to feel something ... Just as Avicii's hit with Sebastien Drumz "My Feelings For You". 

When looking on unsigned.com we found Dave,  we like his look and style instantly. He comes across well presented and we could easily find him across all forms of social media. As house becomes a bigger genre and with more and more people attending festivals we believe that to find an artist that is talented and unsigned is a big thing. 

We will research Dave's social media and find out more about him before contacting him with information and details of the music video.

DigiPack: Photoshop 'Drake - Thank Me Later'

Drake - Thank Me Later Digipack 

My Own Version Vs Original

How I did it:

Step 1: Select and crop my face to use for the artwork

Step 2: Posterize to 4 levels, select red and yellow layers to delete

Step 3: Once I had deleted certain layers I then made the image black and white and duplicated it 3 times.

Step 4: I made the duplicated layer red, orange and darker orange and moved them slightly to give and outlined effect. I then added a blur more filter to blend the layers

Step 5: Finally I added text and logos to finish the artwork.

Teenage Dirtbag : Goodwin Narrative

Target Audience & Why is House Music Attractive

RD - Do it Like Me

Difference 

They are different because of they way they present themselves. They are wearing un-feminine dark clothing, that suggests they grungers, their music is more hip-hop therefore challenging and counteracting their look.

Target audience

Their target audience is urban street, they have put London in the back ground, however they are on what looks like an abandoned buildings roof, showing rebellion, that they are not supposed to be their, This is also reinforced by the shots of graffiti'ing and street art on buildings. An act that is illegal, showing rebellion against society.

analyse attitudes and values

They portray an aggressive attitude which contradicts the music, I believe their values and attitudes relate to a hip-hop culture which we analysed in teen sub-cultures. The values of power and being independent are clearly shown and with the style of video it enforces theses attitudes.

Hip-Hop - Teen Subculture

Hip Hop

Hip-Hop is a rap culture predominantly very American, Hip-Hop values and attitudes focuses arounds rap, graffiti, Dj'ing, money and style. Hip-Hop is a very criminal sub-genre with the main portion of the music being about money, drugs and women. They are feared by many mainstream cultures due to their fashion, aggressive behaviour and values, they go against the mainstreams values by enforcing bad behaviour. Hip Hop is a very competitive culture and is gang orientated, they are very extravagant wearing a lot of jewellery and driving sports car. This is a ego thing and is to try and out do and show other rappers how much they have. 'Rack City' by Tyga shows everything about the hip-hop culture and focuses on their values and attitudes.

Punk - Teen Subcultures

Punk is all about the crazy hairstyles and being an eyesaw. They generally want to rebel against society's norms and make a point about it.

This music video shows the punk rock look by the crazy spike hairstyles, tattoos, guitars, and location. They generally wear dark clothing with a hint of bright colour. The target audience is punk, as it is relatable, also a sense of rebellion being in an abandoned location, they are making people change.

They differ from mainstream by rebelling from it. There are some mainstream artists that genre in Punk for example Avril Lavigne. But most punk tracks are not mainstream as they are rebellions.

Hipsters - Teen Subculture

Hipsters

Hipsters like the lead an alternative lifestyle and focus on independent thinking. Hipsters combine a shaggy rough look with a smart twist, usually men can be found with messy hair, trimmed beard but wearing a tweed jacket and fitted jeans. This style creates contrast and takes them away from mainstream thinking. Many hipsters like to think of themselves as visionaries  seeing the bigger picture and living a free life. Many hipsters have degrees and are usually well educated and keep calm but quite judgemental attitudes and values.

Hipsters tend to listen to folk and indie music which is becoming very popular, an Irish folk indie band Of Monsters and Men are one loved by Hipsters. As you can see from the song there isnt much style represented but more of a greater 'meaning'.

Ravers-Nu Ravers - Teen Subcultures

Ravers wear neon clothing and like drugs. Their attitude is crazy, reckless and sexual.

This music video targets the audience of ravers, showing in the video the effects of drugs, also fantasy's  of sex. Also the colours of the clothing are loud and bright, therefore ravers tend to wear this type of clothing too.

They are mainstream to a certian extent, some ravers music is mainstream for example avicii, however there are also some artists like netsky that are not so mainstream.

Skaters Sub Culture

Skaters

Skaters are a subculture who enjoy skating and can be commonly mistaken for punks. Skating comes from California and the fashion is very relaxed wearing jeans, t-shirts (vans or emerica) and skate shoes. Skaters can be grouped together by fashion, slang and style. Skaters have very chilled values and attitudes, with only an interest in skating. Their music is along the pop-punk, reggage-rock roots and is usually upbeat with tales of high school and skating.

In this music video 'Heaven is a Halfpipe' by OPM, the wholes song is about skating and you can see by the fashion; baggy shorts, vans, caps and skatebaords. 

Skaters do not want to be associated with mainstream style, they want to be free and this is shown in their attitude and style.

Chavs Sub Culture

The values of chavs are low and they act disrespectful, they are always in large groups (gangs). Stereotypically boys that are poorly educated and live in poverty areas. 

This music video has a target audience to chavs because they are dressed in the same clothing, and move in large gangs of boys, there are multiple shots of high rise flats and poverty areas, allowing chavs to relate to the video.

They differ from mainstream as they are not valued highly in society, therefore not on the radio.

GoodWin & Firth

1. Performance Videos (firth 1988): show the star in concert, shows atmosphere

2. Narrative Videos: shows a story in a linear sequence (boy meets girl, dominated by boy pursing girl)

3. Conceptual Videos (firth 1988): rely on poetic form, primarily metaphor. No real story, just to create a mood.

4. Star-In-Text (Goodwin): puts the star as the focus of the video, emphasis the stars persona (Madonna)

5. Music videos demonstrate genre characteristics (rock in rock videos)

6. Relationship between lyrics and video + Relationship between music and visual 

7. Demands of the record label will include the need for lots of closes up of the artists etc..

8. Frequent reference to notion of looking (screens working screens, tvs, magazines etc) voyeuristic treatment of the female body 

9. Often intertextual reference to films, TV etc..

10. They are 'hyper-real', 'reality' and visual experience (jumbled)

Intertextiality

Intertexuality- getting ideas and inspiration from other things - music videos radios tv location storyline

3 MAIN TYPES OF MUSIC VIDEO